Collection: Earth

Reviving Tradition, One Stitch at a Time

Inspired by the rustic charm of rural India, we discovered the humble loongi, a traditional garment worn by men in villages. While traveling through the countryside, we were captivated by the vibrant prints and colors of these loongis. The way the fabric danced in the breeze, telling stories of the earth and its people, sparked an idea. We collected an array of loongis with unique prints, each one a testament to the region's rich cultural heritage. Our designers then embarked on a creative journey, carefully cutting and patching these fabrics to create something entirely new – a fusion of traditional and modern.

The Concept: Our shirts are more than just a fashion statement; they're a celebration of the earth's beauty. By combining different loongi prints, we've crafted a distinctive style that blends modernity with the earthy essence of rural India. Each shirt is a patchwork masterpiece, showcasing the diversity and richness of our cultural roots.

Sustainability: We're committed to preserving the planet for future generations. That's why our shirts are made from 100% pure cotton, a sustainable and eco-friendly fabric. Our designs not only reflect the beauty of the earth but also promote environmentally responsible fashion practices.

The Result: Our Loongi-inspired shirts are a testament to the power of innovation and tradition coming together. With every stitch, we're paying homage to the artisans who crafted these loongis and the land that inspired them. Wear our shirts, and you'll be wearing a piece of the earth – a symbol of our connection to the natural world and our commitment to sustainability.